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NexGen Utility Sales Joins Forces with PX3 PowerFlo to Enhance Transformer Cooling Fan Technology for Utilities

Updated: Aug 21


[Forest, Virginia] - August 31st, 2022

PX3 PowerFlo, a division of Paradoxe Corporation, proudly announces a new partnership with NexGen Utility Sales for representation in the electric utility sector. This collaboration will expand access to PX3’s industry-leading transformer cooling fans and instrument transformers, helping utilities enhance equipment reliability, extend transformer life, and reduce maintenance costs.


PX3 Power Flo company logo

As a certified Women’s Business Enterprise (WBENC), Paradoxe Corporation is dedicated exclusively to electrical infrastructure development across North America, Central America, South America, and the Caribbean. Through PX3 PowerFlo, the company delivers state-of-the-art transformer cooling fans engineered to provide better heat dissipation, longer operating life, and superior performance compared to conventional designs.


“We recognize the commitment to supplier diversity that corporations and government agencies embrace today, and as such, we are proud to add NexGen Utility Sales - a majority woman-owned business - to our team,” said Laura Vandiver, Head of PX3. “The NexGen team has more than 100 years of experience in the utility industry, deep knowledge of power transformers, and a strong reputation as a high-performing rep agency. We are excited to welcome them to the PX3 family to better serve our transformer cooling fan and instrument transformer customers.”

PX3 Power Flo Transformer Cooling Fans


PX3 cooling fans are designed for efficiency, durability, and reliability. Their lighter-weight construction and self-cooling motor technology extend fan lifespans, helping utilities move closer to the goal of maintenance-free transformers.


With NexGen Utility Sales’ extensive industry presence across the Southeast, Mid-Atlantic, and select Midwest markets, utilities will now benefit from expanded access to PX3’s transformer cooling solutions - delivered with NexGen’s customer-first approach and technical expertise.


About PX3 PowerFlo / Paradoxe Corporation


Founded in 1992, Paradoxe Corporation is a certified Women’s Business Enterprise specializing in electrical power transmission and distribution solutions. Through its PX3 PowerFlo product line, the company delivers advanced transformer cooling fans and instrument transformers to utilities and OEMs across the Americas. With over 30 years of industry expertise, Paradoxe provides not only high-quality products but also engineering, technical support, and supply chain management services. Learn more at pxecorp.com.


About NexGen Utility Sales


NexGen Utility Sales, headquartered in Forest, Virginia, is a majority woman-owned manufacturers’ representative firm dedicated to the electric utility industry. With more than 200 years of combined sales and manufacturing experience, NexGen represents best-in-class OEMs and provides utilities with high-quality products, technical expertise, and customer-focused solutions.


Media Contact:

Mimi Oliver

Marketing Manager

NexGen Utility Sales

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